Public Relations

Relay co-founder Mark Nusca is a former Globe and Mail and National Post business writer and editor and a public relations industry veteran with more than a decade of success advising leading Canadian, North American and global organizations of all sizes, including brands such as: Adobe, Bell Canada, CIBC, TD Bank, Canada Post, HP, Oracle, Monster.ca, Pfizer, KPMG, EpiPen, Timberland, Reebok, Esso, Environment Canada, the University of Toronto and the Heart and Stroke Foundation. Our commitment to every client is to deliver exceptional service and the very highest level of client satisfaction possible. Our creativity distinguishes us and our passion for excellence defines us.

Media Training

Facing hostile TV interviews about your new product? Media calls about sinking share prices? Unfair social media commentary? Or perhaps you're bracing for one of your first live interview encounters and simply 'hoping for the best'? Whatever the challenge, we prepare clients with the messages, techniques and confidence that are crucial to success with today's media. We'll show you exactly what the media expect from you, what the 'rules of the game' really are and how to level the playing field. Former journalist Mark Nusca has coached hundreds of executives and spokespersons on the art of the interview and his in-depth media training workshops will prepare you to engage the media with impact.

Editorial

We think our editorial and content development work is as good as it gets and our clients tend to agree. Of course, it never hurts to have a former journalist crafting your message documents - from news releases, contributed articles and executive speeches/presentations to blog posts, Twitter feeds and more. We're so dedicated to the craft of writing well that we also offer a 'Better Business Writing' course designed to improve writing skills for business professionals who are drafting documents such as reports, proposals, email, meeting minutes and business letters. Our engaging workshops can be delivered as a series of weekly one-hour classes on-site or in a custom format to meet your needs.

"CLIENTS CAN TRUST US TO TAKE THEIR MESSAGES AND COMMUNICATIONS TO A NEW LEVEL OF IMPACT AND RESULTS. WE MOVE BEYOND MUNDANE 'CORPORATE SPEAK' TO CRAFT AND ARTICULATE STORIES THAT WILL TRULY RESONATE WITH MEDIA AND AUDIENCES. WE PURSUE TIMELY, COMPELLING NARRATIVES THAT REVEAL A CLEAR PURPOSE AND DIRECTION."

M A R K N U S C A

R E L A Y C O M M U N I C A T I O N S

Inspired creativity
Outstanding service
Exceptional results
Honest counsel
Happy clients!

CORPORATE COMMUNICATIONS and PUBLIC RELATIONS
communications and media outreach strategy, key message development, media outreach tools, influencer/stakeholder relations, internal communications
CEO and EXECUTIVE MEDIA TRAINING
Our intensive half-day, full-day and custom workshops - directed by a former globe & mail and national post journalist - are aimed at spokespersons of all experience levels and designed to ensure success in any media-interview scenario. we've prepared ceos and executives at some of canada's leading organizations for consistent success with the media.
ISSUES, REPUTATION, CRISIS MANAGEMENT
issues analysis, positioning and message development, Q&As and interview preparation for corporate and internal communications teams.
MEDIA RELATIONS and EDITORIAL CONTENT
news releases and key message development, executive speeches, presentations, op-ed pieces and bylined articles, newsletters, blog and digital content and more for all media serving the consumer, lifestyle, technology, health, financial, environmental and non-profit sectors.
‘BETTER BUSINESS WRITING’ COURSES
workshops and multi-day courses designed to develop written communications skills for employees who are regularly drafting, editing or proofing email, reports, Proposals, meeting minutes, business letters and more.

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The Relay Promise . . .